We Help Companies Make Better Business Decisions
Cowan & Associates is a global strategy consulting firm, headquartered in Dublin, Ireland
Trusted by many of the world’s leading manufacturing & retail organisations to understand their market better, create effective growth strategies, and build brand equity & long-term capability.
Capabilities
We channel brand clarity to fuel profitable growth for our clients, unlocking sustainable sales, value, and profit. We refine every lever of their commercial strategy—product, price, innovation, marketing, and sales—to ensure cohesive alignment at every level.
Powered by deep science and digital capabilities, our engagements consistently increase our clients’ profitability by an average of 500 basis points. This holistic, data-driven approach enables organizations to not only sharpen their brand identity but also strengthen customer engagement, ultimately laying a foundation for long-term success.
I’m looking for…
Commercial Strategy
Acquisition Growth
Market Understanding
NPD Innovation
Benchmarking & Best Practice
Digital Growth
Operational Efficiency
“Cowan & Associates uniquely combines market expertise and operational experience, with the strategic rigour you’d expect from a top-tier consulting firm”
- CEO of Top 10 FMCG Company
Industry Expertise
We have deep domain expertise in most consumer-related industry sectors, and in both direct to consumer (DTC) and business-to-business (B2B) models, as well as in the technology that drives them.
Brand Clarity ™
At Cowan & Associates, we deliver Brand Clarity™, aligning every department with your organization’s mission and brand promise. By analyzing market positioning and stakeholder perceptions, we create synergy for long-term success.
Through audits, workshops, and insights, we unite teams, fortify brand equity, and inspire external audiences. This method ensures consistent messaging, building credibility and loyalty. Partner with us to see how Brand Clarity™ elevates your business’s performance.
Join Our Team
Collaborate with forward-thinking professionals, tackle complex challenges, and help deliver transformative strategies. Take the next step in your career and become part of a team that values innovation, integrity, and real-world impact.