There Are Many Paths To Growth. We Help Companies Plot Them All.
Cowan & Associates is a growth strategy and capability consultancy, helping businesses, startups, and agencies innovate their offering, open up new markets, or simply find & convert more customers.
Trusted by multinationals, SME businesses, startups, retailers, and agencies to develop effective growth strategies, create leadership brands, and build long-term commercial capability.
STRATEGIC GROWTH PARTNERS
Empowering Leaders. Emboldening Teams. Elevating Brands.
Our consulting practice unlocks major growth opportunities for our clients, providing the insights, solutions, and capabilities to drive revenue, profitability, and brand equity. We accomplish this by analyzing & optimising all aspects of their strategic planning process, operational efficiency, performance management, and sustainability programmes for future growth assurance.
We provide advisory, project management, fractional CMO support, and capability training programs for all consumer-centric products, services, and manufacturing businesses.
CLIENT SERVICES
Fractional CMO
Cowan has pioneered the Fractional CMO role since 2005, and now offers globally remote, hybrid, or in-office fCMOs at short notice.
DEEP DOMAIN EXPERTISE
Industry Sectors
Consumer Goods
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Food & Beverages
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Retail
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Hospitality & Tourism
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Sports
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Entertainment
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Consumer Finance
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Media & Communications
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Technology, Digital, AI
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Consumer Goods ⏶ Food & Beverages ⏶ Retail ⏶ Hospitality & Tourism ⏶ Sports ⏶ Entertainment ⏶ Consumer Finance ⏶ Media & Communications ⏶ Technology, Digital, AI ⏶
We operate best where consumers are at the heart of your growth strategy.
Whether you’re a consumer brand, manufacturer, retailer, consumer-related industry service or technology, or agency for these companies, we put the consumer at the heart of your growth strategy.
Our mental agility and best practice solutions allow you to capture significant opportunities by optimizing every single lever of your commercial strategy: reinventing business models, deploying the latest technologies and using powerful insights to create robust product, pricing, and sales & marketing execution strategies.
INNOVATION STUDIO
Innovation is The Catalyst for Business Growth.
Our Innovation Studio gives clients unparalleled resources to build & test growth opportunities. Through our NPD PhaseGate ™ process, we guide businesses through identifying market gaps, creating the right brand strategy, advising on product or service development to MVP level, to devising a flawless go-to-market strategy for our clients to execute.
Our expertise in product development ensures that solutions are not only innovative but also align with market demands and consumer preferences. By carefully assessing and managing brand stretch, we mitigate risks associated with diversifying into potentially counter-productive categories or product lines. This comprehensive approach enables businesses to capitalize on growth potential and enhance market positioning, whilst safeguarding their brand integrity and NPD cost management.
