About Us

Discover our story, purpose, and what makes us different to traditional management consulting firms.

Strategic Growth for Consumer-Led Businesses

Founded in 2005 by Michael H. Cowan, Cowan & Associates is a specialist strategy consulting firm dedicated to driving strategic growth and flawless execution for consumer-centric businesses.

We serve both B2B and direct-to-consumer sectors, leveraging decades of expertise to deliver tailored business solutions. With the addition of Blacksheep MKTG, our fractional CMO agency, we now uniquely offer execution and capability training services to ensure our strategies are implemented seamlessly and with lasting impact.

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Our Values

Innovation & Adaptability

We think faster and more accurately than the market for optimal results.

Integrity & Transparency

Great ideas come to us first because we are open-minded & trustworthy.

Collaboration & Support

We live & breath our clients business mission and culture, as if it’s our own.