New Market Entry

Go-to or No-Go-to-Market?

A market entry assessment, feasibility, and implementation consulting service for companies exploring new markets, international beachhead expansion, or entry into a new business category or venture.

Go-To-Market Consulting

Market Assessments

Feasibility Studies

Market Mapping

Product P&L Modelling

Go-to-Market Plans

Commercial Strategy

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FEATURED: Market Assessments

Market Entry Planning

We offer clients a comprehensive market assessment for any new markets or categories they are considering entering. Our comprehensive 3-stage report allows all stakeholders in the business to fully understand the opportunity costs and risks associated with market expansion in advance, allowing them to make better business decisions and increase their chances of new market entry success.

Our 3-Stage New Market Entry Study provides comprehensive & progressive ‘Market Assessment, Feasibility, and Implementation’ Reports

Each stage report provides recommendations, caveats, and a ‘go/no-go’ traffic light scoring system.

StageGate 1 - Assessment

In this Stage we assess and recommend the strategic question: “should we enter”.

    • Macroeconomic stability / volatilities

    • Consumer market size & growth trajectory

    • Market fit (target consumer profile in line with brand values & value proposition?)

    • Barriers to entry (political, economic, trade, competitor, consumer)

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    • Cost benefit analysis

    • Upfront investment requirement

    • Optimal funding model (Capex vs Franchise vs Leveraged etc.)

    • Alternative expansion models (M&A, NPD, etc)

    • Elasticity of demand (quantify downside risk ), lifecycle modelling, etc.

    • ROI modelling

    • Exit strategy

StageGate 2 - Feasibility

In this Stage we assess and recommend the strategic question: “can we enter”.

    • Consumer behaviour & attitudes (general)

    • Consumer behaviour & attitudes (client category)

    • Market segmentation (channels, category, consumer)

    • Media landscape (how do consumers access your competitors brands)

    • Market price modelling by SKU

    • Capex vs Franchise vs Leveraged etc.

    • Alternative expansion models (M&A, NPD, etc)

    • Elasticity of demand  (quantify downside risk ), lifecycle modelling, etc.

    • 2-year Annual Operating Plan & Customer / Channel plans

    • Distributor vs CoCo modelling

    • Share of voice thresholds & costings (by media)

    • Innovation pipeline

    • Cost of Sales (incl RTM)

    • Production capability requirements

    • Ingredient & packaging sourcing (in market solutions or import)

    • Local regulations (i.e HSE equivalent on labelling)

    • HCCP plan

    • NPD innovation procedures

StageGate 3 - Implementation

In this Stage we assess and recommend the tactical question: “how to enter”.

    • MacrOptimal production model (‘farm to fork’)

    • Cost of production (Capex)

    • Cost of production (Product)

    • Third party solutions (in market)

    • Beachhead Co. org chart

    • Leadership & Values

    • Staff, Skills, Role Specs (Oversee recruitment?)

    • Ways of Working / Operating Rhythm (Playbook)

    • Marketing Strategic Objectives

    • Brand Assets & Marketing Content

    • Marketing Calendar

    • PR & Launch Event Planning

    • Customer Engagement Plan

    • Strategy

    • Execution Plan (Playbook)

    • Timelines

    • Staff Onboarding

    • Customer Onboarding

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