NPD Innovation
Great Brands Start Here.
An Extension of Your Innovation Team
Our innovation lab helps ventures, scale-ups, and large organisations build leading-edge consumer products and marketing technologies. AAH Labs serves as an extension of your in-house NPD innovation team – a scalable, cost-efficient, and altogether better solution for all your innovation needs.
Scalable solution: A scalable team of experienced company builders with the flexibility needed to cover your peaks and lows. The perfect complement to your in-house tech team.
One point of contact: No more juggling between different consultants and consultancy firms. With AAH Labs, all your innovation strategy, new product development, and business integration needs are met with a single, comprehensive offering.
Long-term commitment: Our dedication to long-term collaborations ensures that the impact we create lasts far beyond short-term business performance, and effectively lowers the risk of competence loss.
Faster take-off: With a vast library of repeatable processes and actionable business plans that have been proven successful many times over, AAH Labs allows for smoother onboarding and quicker take-off.
Identify New Markets. Build Better Products. De-Risk Brand Stretch. Unlock Growth.
Our innovation lab gives clients unparalleled resources to build & test growth opportunities. Through our 7-step NPD PhaseGate ™ process, we guide businesses through identifying market gaps, creating the right brand strategy, advising on product or service development to MVP level, to devising a comprehensive go-to-market strategy for our clients to execute.
Our expertise in product development ensures that solutions are not only innovative but also align with market demands and consumer preferences. By carefully assessing and managing brand stretch, we mitigate risks associated with diversifying into potentially counter-productive categories or product lines. This comprehensive approach enables businesses to capitalize on growth potential and enhance market positioning, whilst safeguarding their brand integrity and NPD cost management.
Innovation Studio
Our Innovation Studio is a centre of excellence for multinationals, small medium enterprises, and startups requiring NPD innovation to drive their business forward. Each business may have different needs for creating and launching a new product or service, but they all have the same objective in common: Growth.
AAH Venture Studio
Brand Relaunch
Marketing Technology
Artificial Intelligence
Our Innovation Studio is a centre of excellence for multinationals, small medium enterprises, and startups requiring NPD to drive their business forward. Each business may have different needs for creating and launching a new product or service, but they all have the same objective in common: Growth.
Our NPD Innovation PhaseGate Process
Every new physical or digital product development goes through our proprietary NPD PhaseGate ™ Process, ensuring each NPD project is managed with rigour - on time and within budget.
1. Discovery
Identification of opportunities and the generation of ideas.
2. Scoping
Assessment of the feasibility and potential of the best ideas.
3. Business Case
Develop & document a tailored business case for the project.
4. Development
Create a prototype / MVP of the product and prepare for launch.
5. Testing & Validation
Validate the product with target consumers and fine-tune MVP based on feedback.
6. Launch
Introduce the product to market and execute strategic plan.
7. Post-Launch Review
Monitor performance and gather insights for future improvements.
Work with Our Innovation Studio
Our Innovation Studio is a centre of excellence for multinationals, small medium enterprises, and startups requiring NPD innovation to drive their business forward. Each business may have different needs for creating and launching a new product or service, but they all have the same objective in common: Growth.