The Immutable Destruction of Marketing
In today’s rapidly evolving business landscape, marketing now finds itself in a perpetual identity crisis. Unlike any other profession, it is constantly chasing shadows to justify its existence in modern boardrooms. This relentless pursuit of validation has led to what can be termed the “immutable destruction” of marketing—a gradual erosion of its foundational principles and a dilution of its strategic significance.
Market Research Mistakes #1 Binary Buying Intent Surveys
In this Market Understanding 2.0 Series, I help business owners, brand managers, and investors better understand the information that being presented to them, in order to improve their market understanding to help them make better business decisions.
Generative AI - Marketing's latest shiny new toy!
The last few decades in marketing have been a relentless pursuit of the latest advancements and business tools, each hailed as the next big thing before being discarded for the next shiny new marketing toy.