INNOVATION STUDIO
Great Brands Start Here.
Our Innovation Studio is a centre of excellence for multinationals, small medium enterprises, and startups requiring NPD to drive their business forward. Each business may have different needs for creating and launching a new product or service, but they all have the same objective in common: Growth.
Our NPD PhaseGate™ Process
1. Discovery
Identification of opportunities and the generation of ideas.
2. Scoping
Assessment of the feasibility and potential of the best ideas.
3. Business Case
Develop & document a tailored business case for the project.
4. Development
Create a prototype / MVP of the product and prepare for launch.
5. Testing & Validation
Validate the product with target consumers and fine-tune MVP based on feedback.
6. Launch
Introduce the product to market and execute strategic plan.
7. Post-Launch Review
Monitor performance and gather insights for future improvements.
INTERESTED IN FINDING OUT MORE ABOUT OUR INNOVATION STUDIO?
If you have questions regarding our Innovation Studio or New Product Development in general, we’d happy to jump on a call and answer them for you.