Who We Are
Cowan & Associates is an independent management consulting firm with global blue-chip credentials. We have worked with over 850 consumer brands in 20 different countries, focused on creating growth strategies for clients to improve business performance & team capability.
With over 30 years of experience in brand building and revenue generating strategies and programmes across both direct to consumer (DTC) and business to business (B2B) sectors – we are regarded as one of the world’s leading growth strategy specialists.
We are your strategic growth partners.
ABOUT US
Strategic Growth for Consumer-Led Businesses
Founded in 2005 by Michael H. Cowan, Cowan & Associates is a specialist strategy consulting firm dedicated to driving strategic growth and flawless execution for consumer-centric businesses.
We serve both B2B and direct-to-consumer sectors, leveraging decades of expertise to deliver tailored business solutions. With the addition of Blacksheep MKTG, our fractional CMO agency, we now uniquely offer execution and capability training services to ensure our strategies are implemented seamlessly and with lasting impact.
OUR TEAM
Our Network Is Nimble. It Travels At Light Speed.
Our team comprises highly skilled management consultants and business analysts with expertise spanning Commercial, Marketing, Planning, Operations, HR, and General Management. With diverse backgrounds across B2B and Direct-to-Consumer sectors, we’re equipped to tackle complex challenges. Additionally, we leverage a strategic partnership with Kaiser Associates to bring further insights and capabilities to every project.
OUR APPROACH
Tailored Strategies. Tangible Results.
Our proactive, results-driven approach enables us to deliver an average profit margin growth range of 3-8% for our clients. Rather than relying on off-the-shelf strategies, we tailor our solutions to meet the specific needs of each business. Most importantly, we ensure flawless execution of those solutions.
Our team combines deep industry expertise, functional knowledge, and digital capabilities to transform innovation into revenue, drive growth, and help businesses succeed in a digital world. From strategic planning to measurable results, our focus is always on strategies that can be executed for maximum results.
Our Values
Innovation & Adaptability
We think faster and more accurately than the market for optimal results.
Integrity & Transparency
Great ideas come to us first because we are open-minded & trustworthy.
Collaboration & Support
We live & breath our clients business mission and culture, as if it’s our own.