The Cowan Charter is our commitment to uncovering valuable insights, offering custom research, and providing clear, actionable consulting advice to help our business clients make smarter, more precise decisions.

Finding Insights for Smart Decisions

For nearly two decades, our consultancy has been a trusted partner to our clients. We specialize in uncovering insights that others often miss, and we have sharpen strategies and give our clients a competitive edge. With our deep consumer & retail industry knowledge, we help clients make bold, confident decisions.

Custom Research for Strategic Advantage

Our team uses an “industry insider” approach, focusing on specialized markets within the consumer and retail sectors. This ensures our clients receive unique intelligence that helps them create practical, flexible, and effective strategies.

Blending Logic and Creativity

We stand out because we combine analytical thinking with creative insight. This blend of left-brain logic and right-brain innovation makes our consulting particularly effective, adding significant value for our clients.

Relentless Search for Key Information

We work tirelessly to find the important information others might miss. Whether it’s hidden market data, secret technical know-how, or direct competitive insights, we make sure our clients get the best, most relevant information. Our skill in finding and using critical data helps us explore new opportunities confidently.

Clear, Actionable Advice

While some consultants may provide polished presentations and general advice, we offer clear, actionable guidance based on real research and deep industry experience. Our recommendations give our clients the confidence to take bold actions and make significant changes.

Committed to Excellence

We are dedicated to excellence in every project, giving our clients the insights and strategies they need to succeed in the complex consumer packaged goods industry. Our focus on delivering practical, impactful solutions helps our clients achieve their goals and sustain long-term success..